It is the dream of every social media user to reach his or her goals, but some never achieve even a quarter of what they have in mind. Most of the content that you will find online will tell you how to make it on the various social media platforms. However, people still find themselves failing as they do not know where they are going wrong. You do not have to follow this route, and you can mark your space right from the start. If you have failed previously, you can still rectify and get back on track. The following are some of the mistakes to avoid on Instagram.

Don’t be too salesy

You may think that posting sales content five times in a day will make people buy your products. However, this is not always true because you have to give your followers a reason why they should choose your products over those of your competitors. You thus have to dedicate a good deal of your time informing and educating your followers before you pitch the product. You can use storytelling and let people understand your brand and selling will never be a problem. Ensure that your content gives them a reason to come back as well.

Don’t use the wrong growth tool

Creating and growing an Instagram profile might take ages and you may tend to give up in the process. Luckily, there are various practical ways that you can grow your profile within a short period. Use of automation tools is one of the best approaches. Some of the areas that you can boost include; engagement levels, like on your posts and increase of followers. However, some growth tools give you fake followers who disappear after some time. You thus need reviews from experts such as those at to land on the best.

Don’t fade away

If you decide to include Instagram on your marketing strategy, then there should be no turning back if you need to see results. Making a post today and then disappearing only to be seen after a month is not healthy for your account. Your followers need consistency and someone who can engage them. Ensure that you respond to all their queries and refer them to the FAQ section for clarifications. Accept positive criticism but also ensure that you maintain professionalism even if you face hostility. Plan your content as this ensures that you are consistent.